This question examines the application of language from non-profit contexts, particularly 'vision, values, passion'. It requires understanding the connotations of different types of terminology and their appropriate uses. **Core Concepts:** * **Non-profit Terminology:** The text highlights how terms previously associated with non-profits (vision, values, passion) are now being used more broadly. * **Connotation vs. Denotation:** This question requires understanding the implicit meanings (connotations) of different terms beyond their literal meanings (denotations). **Option Analysis:** * **A:** This option uses business-centric language, focusing on efficiency and results. It lacks the emotive and values-driven language associated with non-profits. Thus, it's a strong incorrect option. * **B:** This option utilizes professional terms like ‘service’, and ‘operations’ that, while appropriate for an organization in general, lack the emotive nature associated with nonprofit organizations. Thus, it's a strong incorrect option. * **C:** This option explicitly uses the terms 'vision,' 'passion,' and 'values,' aligning directly with the language shifts identified in the provided text. It's a strong option and is thus correct. * **D:** This option uses aggressive market terms like ‘strategically leverage’ and ‘dominate’. These are not congruent with non-profit values. Hence, it's a strong incorrect option. **Correct Answer:** C. The option uses terminology such as 'vision,' 'passion,' and 'values,' which the text identifies as being linked with non-profit and religious organizations, making it the most appropriate. **Key takeaway:** The key is the understanding that while other options might be relevant to a general organization they don't contain the emotive, mission-driven language associated with the non-profit sector as mentioned in the provided text. It also tests the knowledge that terms like ‘values’ ‘passion’ and ‘vision’ which traditionally belong to the non profit space are becoming more mainstream