Which term best describes media that is negatively manipulated by consumers to harm a brand's reputation?
答案解析
**Core Concept:** Differentiating types of media in marketing.
**Answer Key:** C (Hijacked media explicitly refers to media co-opted by consumers for negative purposes).
**Error Analysis:**
- A: Earned media refers to positive publicity gained organically.
- B: Paid media involves purchased advertising space.
- D: Owned media is brand-controlled content.
**Common Pitfall:** Confusing 'earned media' (positive) with its opposite (hijacked media).
正确答案：C